Case Studies

Insight for Your Industry

  • Huge ROI for Manufacturer

    AGCO Reaps 33,000% Return on Investment in New Product Launch

    Some strategic thinking and targeted market data brought unheard of benefits to an equipment manufacturer.
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  • Dealers Benefit from EDA Integration

    SalesChain Partners with EDA to Create Dealer Success

    Dealers are growing their core business and targeting vulnerable competitor replacements using EDA data. The key is not giving salespeople more data, but giving them the right data at the right time.
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  • Dealers Succeed Using EDA

    Power Appointment Setting (PAS) Improves Dealers Outcomes

    Using EDA information, PAS clients have doubled and even tripled their close rate on meetings scheduled with C-level executives.
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RESOURCES
  • Testimonial

    There's opportunity within the EDA data. Many in B2B do not have experience in direct marketing, so it can be difficult to know how to effectively apply the data. Success in DM is driven by the quality of your list, strength of your offer and presentation of creative - in that order. EDA allows you to build a list meeting very specific criteria. If you invest in a strategy to leverage this information and have the discipline to follow through, there is no question that it will pay off.

    Scott LoSasso, President LoSasso Integrated Marketing

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  • White paper

    Dealers Succeed Using EDA

    Using EDA information, PAS clients have doubled and even tripled their close rate on meetings scheduled with C-level executives.

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  • Blog

    Making Sense of Big Data, Part One: Drinking from the Firehose

    We all see the term Big Data in the business press and in big-picture presentations from respected colleagues. The term is used to describe how successful businesses are using vast, yet granular troves of information to make decisions, particularly in sales and marketing.

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