Agriculture

Find New Opportunities and Increase Market Share

Manufacturer, Dealer and Lender Insight

For a Clearer Market Perspective, Start with EDA.

True market insight means having access to the cleanest, most comprehensive market data available. Data that not only guides your critical strategic decisions, but also leads you to the real sales opportunities. With EDA's equipment-data platform of 2,220,987 buyers purchasing over 5,447,779 combines, tractors, balers and more, you'll have true insight

See what no other source provides.

  • Access to objective market share reports and data
  • Identity proven buyers of agriculture equipment as they enter your market
  • Monitor competitor activity and target their customers
  • Identity and exploit emerging market opportunities, before your competition
  • Identity proven buyers of agriculture equipment as they enter your market
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Top 10 Agriculture Equipment Types

The count of units and buyers for the 10 most common equipment types in our database.

EQUIPMENT TYPE UNITS BUYERS
1. UTILITY TRACTOR 1,524,214 891,114
2. UTILITY LOADER 1,061,894 888,412
3. COMBINE 336,008 165,378
4. ROTARY CUTTER 329,921 293,755
5. ZERO TURN MOWER 278,116 228,113
6. UTILITY VEHICLE 256,301 187,816
7. ROUND BALER 186,212 139,989
8. PLOW/DISK 162,470 112,662
9. UTILITY TLB 145,980 133,313
10. 4WD AG TRACTOR 135,157 74,439

EDA Online Solution

Our online interface is a robust business tool loaded with unmatched market insight and analytical tools. Including automated reporting, buyer equipment data from multiple sources, e-mail addresses, firmographics and more.

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EDA Online Solution
RESOURCES
  • Industry Insight

    Industry Insight: Updated 4/18/2013

    The top five agriculture equipment buyers nationwide in March 2013.

    Prospect Brand Units
    J V Farms Incorporated Yuma, AZ 23
    UTILITY TRACTORS DEERE  23
    John M Mobley & Sons Moultrie, GA 23
    UTILITY TRACTORS DEERE  23
    Workman Farms Incorporated Murray, KY 21
    UTILITY TRACTORS DEERE  18
    AGRICULTURE IMPLEMENTS DEERE  1
    AGRICULTURE IMPLEMENTS DEERE  1
    COMBINES DEERE  1
    Thompson Farms Utica, KY 19
    UTILITY TRACTORS DEERE  13
    4-WHEEL DRIVE AG TRACTOR DEERE  6
    Lance & Lisa Funk Prtnrshp American Falls, ID 19
    UTILITY TRACTORS CASE 19
  • Testimonial

    Before we had the EDA data, we were really shooting from the hip, chasing contractors we knew. This opens up a lot more opportunities for us. Our sales people use the data pre-sales call to find out which clients have a history of purchasing used equipment. The results are better sales calls and taking up less time from prospects during the process. The EDA data has been a great return on our investment.

    George Robertson, VP Business Services, H&E

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  • White paper

    Achieving Efficiency and ROI with Direct Marketing

    This second white paper in the Dealer Marketing 360 series, focuses on direct marketing for dealers. See how you be more efficient while increasing ROI.

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  • Case Study

    Dealers Benefit from EDA Integration

    Dealers are growing their core business and targeting vulnerable competitor replacements using EDA data. The key is not giving salespeople more data, but giving them the right data at the right time.

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  • Blog

    Making Sense of Big Data, Part One: Drinking from the Firehose

    We all see the term Big Data in the business press and in big-picture presentations from respected colleagues. The term is used to describe how successful businesses are using vast, yet granular troves of information to make decisions, particularly in sales and marketing.

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