Prescott Shibles, SVP of Data
Prescott Shibles joined Randall-Reilly in 2014. As Senior Vice President, Data, Shibles oversees Randall-Reilly’s corporate audience intelligence assets. He and his team are tasked with on-boarding offline audience data and developing predictive profiling, audience targeting, and magazine circulation. Prior, Shibles served as Chief Digital and Marketing Officer for Advantage Media and as CEO of Vital Business Media. He was recognized by Min on their Best of the Web and Digital Innovators lists.
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Sonny Rivera, VP of Information Technology
Sonny Rivera has deep experience in leveraging internet technologies to improve business processes and enhance the business value chain. His specialties include delivering market intelligence solutions, SaaS, and data analytics. Sonny also is responsible for EDA’s strategic technology initiatives, including enterprise business intelligence, big data and cloud computing.
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Dan Salerno, VP of Sales Operations
Scott Campbell, VP of Data Quality Management
Scott Campbell, who co-founded EDA in 1990, specializes in programming and data-hygiene and manages all EDA produced and sourced data. Scott has been instrumental in developing new data products in vertical industries that include: construction, agriculture, manufacturing, material handling, business equipment and capital markets.
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