Launched by former Dun & Bradstreet executive, Bill Howell, EDA has grown steadily by developing vertical industry market insight and listening to customer needs. By 1990, the company gained working access to data from all 50 states, and it had begun a journey of listening to its customers and applying emerging technology at every turn. As Internet and personal computing technology took off, EDA's base of customers began to expect insight quickly and comprehensively.
Randall-Reilly purchased EDA from private ownership in 1998. With the 2012 launch of EDA Online, EDA is able to provide market insight to businesses large and small in a wide variety of industries. EDA's vision is to continue to bring insight to the vast amounts of available data, helping customers with both strategic planning and tactical execution. EDA's expertise and tools help customers manage, mine and gain clarifying insight.
With the insight that EDA brings to the table, businesses can make better decisions by exploiting market opportunities, supporting sales service and dealer strategies, and being informed about regional hot spots, growth trends and emerging markets.